Today, capturing customer attention and retention can be a challenge. To tackle this, traditional brick-and-mortar stores and E-commerce platforms are working to form omnichannel models that align with their marketing strategies and drive sales. Still, they are faced with the problem of information overload.
This is where kiosk marketing steps in, offering an interactive and engaging way to connect with consumers at the point of purchase. In this blog, we’ll show you how kiosk marketing is changing today’s marketing strategies using 5+ kiosk marketing examples.
Brilliant Examples of Kiosk Marketing
Kiosks, those self-service terminals in malls, airports, and grocery stores, are no longer just for information dissemination. They have evolved into powerful marketing tools, allowing brands to showcase products, educate customers, and even collect valuable data.
But what makes a kiosk truly brilliant? Here are 5 examples that demonstrate the effectiveness of kiosk marketing:
1. Sephora’s Virtual Artist Experience
Beauty giant Sephora has long been a leader in interactive retail experiences. However, they faced difficulties with the limited ability for customers to try on makeup, leading to indecision and wasted in-store trial time.
Their new Virtual Artist kiosk simplified this by allowing customers to experiment with different makeup looks without ever touching a product. This led to cost-effective and convenient product testing with reduced expenditure on physical testers.
Using facial recognition technology, the kiosk overlays virtual makeup onto the customer’s face, enabling them to try on various colours and styles. This entertains customers and helps them discover new products, leading to a positive customer retention curve.
2. Ulta Beauty
Traditional in-store makeup consultations can be time-consuming and confusing. To tackle this, Ulta Beauty introduced its Skin Analyser kiosk. It uses advanced skin analysis technology to recommend the best skincare products, which are personalised to meet your skin’s requirements. Customers simply place their bare faces under the scanner, and the kiosk analyses factors like hydration, oiliness, and wrinkles to suggest the best products and any add-ons with them.
This innovative kiosk streamlines the skincare shopping experience, reduces reliance on consultations, and provides data-driven recommendations for each customer’s unique needs, driving the customer engagement rate exponentially.
3. McDonald’s Self-Ordering Kiosks
When it comes to quick-service restaurants (QSRs), speed and efficiency are paramount. McDonald’s, has embraced kiosk marketing with their self-ordering kiosks. These kiosks allow customers to browse the menu, customise their orders, and even pay directly at the terminal; all while offering personalised promotional ads throughout the ordering process.
This reduces wait times, offers more promotional options to choose from and empowers customers to take control of their dining experience. According to a study by QSR Magazine, self-ordering kiosks have led to a significant increase in McDonald’s average order value, demonstrating a positive impact on both customer experience and sales.
4. The Body Shop’s Activism Kiosks
The Body Shop, a brand known for its commitment to ethical sourcing and sustainability, has leveraged kiosks to promote its social activism efforts. These kiosks go beyond product marketing, educating customers about the brand’s values and encouraging them to participate in various social causes.
For example, they wanted to launch a movement against animal cruelty. For this, they launched the “Forever Against Animal Testing” kiosks. These kiosks allowed customers to sign petitions and learn more about the cruelty-free movement. This approach strengthens brand loyalty and fosters community among environmentally conscious consumers.
Source: The Body Shop’s Activism Kiosks
5. Finserv’s Interactive Branch Kiosks
Traditional banking can sometimes feel impersonal and time-consuming. Finserv, a leading bank, has addressed this issue with its interactive branch kiosks. These kiosks offer a range of self-service options, allowing customers to check account balances, transfer funds, and even apply for loans without waiting in line for a teller.
Along with this, these kiosks offer personalised offers for the user and displays new schemes by the banks which the customer might find interesting. This enhances customer convenience and frees bank staff to focus on more complex customer needs.
Source: Finserv’s Interactive Branch Kiosks
What Are Some More Examples of Kiosk Marketing?
Beyond these stellar examples, kiosk marketing is making waves across various industries. In the travel sector, airlines like KLM use kiosks to streamline check-in and offer personalised travel recommendations based on past destinations and loyalty programs. Elon Musk’s Tesla uses kiosks to allow customers to explore vehicle features and configurations in an interactive format, letting them virtually customise their dream car before even speaking to a salesperson.
Even healthcare providers like Cleveland Clinic are utilising kiosks for patient check-in, appointment scheduling, and even basic health screenings. Moreover, these kiosks offer personalised suggestions for check-ups and tests that the patient may need during the visit. This versatility highlights the immense potential of kiosk marketing to revolutionise customer engagement across a wide range of businesses.
Should I Use Kiosk Marketing?
Kiosk marketing is no longer a novelty; it’s a powerful tool that brands can leverage to create a lasting impression on consumers. From personalised product experiences to promoting social causes, kiosks offer a unique blend of engagement and information dissemination. As technology continues to evolve, we can expect even more innovative and interactive kiosk experiences that redefine the way brands connect with their customers.
Ready to transform your customer experience with the power of kiosk marketing? OgmentO is a leading provider of kiosk design, development, and implementation solutions. Our team of experts can help you create a kiosk that is not only visually stunning but also functionally exceptional. From interactive product demonstrations to self-service ordering and data collection, OgmentO can help you leverage kiosk marketing to achieve your business goals.