OgmentO

What Is Kiosk Marketing and How Does It Work?

Kiosk Marketing

Kiosk marketing is transforming retail strategies worldwide, and in India, it is gaining significant momentum. This surge is fuelled by the adoption of tech-driven solutions, self-service technologies, and a tech-savvy consumer base that values convenience and efficiency. The Indian interactive kiosk market is projected to grow at a robust CAGR of approximately 11.3% from 2023 […]

D2C Brand Guide To Offline Retail Automation With Smart Vending Machines

Smart vending machines

E-commerce has given D2C brands a solid foundation, but the next big opportunity lies in offline retail. Many brands have ventured into physical spaces aiming to create an experience centre, to build a meaningful connection with customers. These centers serve as a bridge between the online and offline worlds, offering a tactile and personal touch […]

Intelligent Vending Machine Software Explained: The Rise of the Smart Vending Solution

Smart Vending Machine

A Brand’s Guide to Key Features, Challenges and Best Practices Mere product dispensers? Not anymore. An intelligent vending machine, in sharp comparison with their conventional counterparts, is a wholesome smart retail solution powered by big data, AI and broader connectivity to deliver seamless customer experiences like never before. Consumers these days, especially Gen Z and […]

How Smart Vending Machines Address D2C Challenges and Expand Retail Opportunities

Smart Vending Machines

The Direct-to-Consumer (D2C) model has revolutionized retail by allowing brands to connect directly with their customers, bypassing traditional middlemen like wholesalers and retailers. While the D2C model provides unparalleled control over branding, pricing, and customer engagement, it also introduces unique challenges—especially as brands grow and seek to diversify their offline presence. One innovative solution that’s […]

Time to Expand: Can D2C Brands Break Free from Brick-and-Mortar with Smarter Offline Expansion?

D2C Brands

As D2C brands grow through digital commerce, they’re increasingly turning to omnichannel strategies to expand their reach and engage more deeply with customers. The shift from purely online sales to offline experiences reflects evolving consumer demands for a blend of digital convenience and physical interaction. Digital First Brands are no longer confined to traditional stores; […]

Top 10 Retail Automation Solutions Every Retailer Should Consider

Retail Automation Solutions

In a hyper-competitive retail environment, businesses must continuously adapt to meet consumer expectations for personalization, convenience, and seamless online-to-offline experiences. Retail automation has emerged as a key solution for companies aiming to streamline operations, enhance customer engagement, and improve overall efficiency.  With retail automation projected to reach $47.7 billion by 2033, the future is clear: […]

How Global Cosmetic Brands Are Redefining Offline Retail with Smart Vending Machines

Retail Trends for Beauty & Personal Care The beauty industry is rapidly evolving, with global brands like Sephora, Kylie Cosmetics, and L’Oréal setting the pace by embracing smart vending machines. These innovative retail solutions are transforming how consumers access beauty products by offering convenience, personalization, and 24/7 availability in high-traffic areas. Global Adoption of Smart […]

10 Benefits of Self-Service Kiosks In Hospitals

Self-Service Kiosks

The traditional hospital experience is often accompanied by long wait times, long paperwork, and frustration. However, recent technological advancements are transforming the healthcare industry, and self-service kiosks are an essential part of this transformation.  These interactive kiosks in hospitals empower patients to take control of their healthcare journey while simultaneously improving hospital efficiency. Their implementation […]