Smart vending machines can assist businesses in a multitude of ways. These innovative kiosks are equipped with data-driven insights, the latest in technological advancements, and smart vending software; making them invaluable for businesses looking to grow their sales and outpace their competition.
However, the success of smart vending machines in D2C retail trends predominantly depends on their location and accessibility. Hence, selecting the right places can significantly boost profitability as well as user engagement. This blog will help you discover the best locations for smart vending machines so that your business can bolster its sales and enhance your brand’s reputation.
7 Best Locations for Smart Vending Machines
Harnessing the full potential of these automated retail systems requires tact and careful planning. This is because choosing the optimal locations for SVMs is a fundamental determinant of their success. Companies looking to leverage their numerous advantages need to understand which locations are best for maximising their sales through these magnificent machines.
Thus, here are seven picks to place your SVMs in to maximise customer interaction and skyrocket your sales to new levels.
1. Airports and Other Transportation Hubs
Some of the best locations for smart vending machines are transportation hubs such as airports, train stations, bus depots, and taxi stands. This is because these places are usually found in centralised locations across towns and cities and typically are extremely high in footfall. Hence, placing them here can help overcome some common customer experience hurdles while also elevating sales.
With commuters accessing these transportation hubs daily, companies can leverage their ideal location by stocking their smart vending machines with relevant and functional products. For example, smart vending machines at this location can give travellers quick access to snacks, beverages, chocolates, mints or skincare products. These travel-oriented products can help customers improve their journey, augmenting their experience.
Additionally, they can also feature higher margin products such as common travel essentials like earphones, portable batteries, charging cables, or USBs. Moreover, businesses can even explore entertainment options such as magazines, and books.
2. Schools and University Campuses
Another ideal location for smart vending machines is academic hotspots such as school and college campuses. Smart vending machines can be placed in such educational institutions to cater to students who require refreshments between classes. These branded vending machines can offer healthy snack options, and beverages, or even sell some common electronic gadgets they require daily. Product accessibility to these electronic gadgets together with stationery items and personal care products is extremely relevant in spots like universities.
3. Hospitals and Other Healthcare Facilities
Hospitals, doctors’ clinics, and other such healthcare centres are the perfect locations for smart vending machines. This is because these innovative machines can store generic medications that don’t require prescriptions. Patients, healthcare staff, and even visitors often need easy and efficient access to hygiene products and medicines. Smart vending machines placed strategically in such locations can help facilitate easier access to these products, while greatly reducing waiting periods.
Moreover, with temperature control facilities, IoT technology, AR technology, and self-order functionalities, smart vending machines can increase ease of access to important medications, while limiting the running the risk of spoilage or running out of stock.
4. Retail Hubs
Placing smart vending machines in retail hubs such as shopping malls, movie theatres, and retail stores proves to be very profitable for businesses. SVMs placed near or within such public hotspots can serve as excellent points of sale due to the higher foot traffic in these areas, thereby increasing product sales and customer convenience.
5. Sports and Fitness Centres
Another great location for smart vending machines is sports and fitness centres. SVMs placed outside swimming pools, gyms, and spas can feature products like protein shakes, electrolyte drinks, whey supplements, hydrating drinks, and other post-workout snacks.
6. Corporate Hubs
Corporate hubs form another ideal location for smart vending machines. Placing SVMs in office buildings and corporate areas offers staff and other employees an easy way of accessing healthy refreshments, consumer gadgets, and everyday office supplies. SVMs near corporate canteens can cater to those looking for a quick bite before returning to work.
This has another indirect positive effect on employee productivity and well-being as well. Since staff won’t need to spend precious time waiting in lines for meals, they will be able to utilise the full extent of their breaks to socialise and de-stress. This will leave them well-rested and refreshed for the second half of their day.
7. Residential Areas
Lastly, residential areas are a wonderful location for smart vending machines. SVMs placed in societies, apartment complexes, and residential neighbourhoods can provide tenants with convenient and effortless access to their everyday necessities. Smart vending machines placed here can feature a wide range of products, from basic groceries, and household toiletries, to exciting snacks and electronic gadgets.
This makes life much more convenient for residents as they won’t need to make separate trips to purchase these items; a common customer experience hurdle for those without easy access to transportation.
Read more: Transforming Stores: How Smart Vending Fits into Omnichannel Strategies
Strategic Placement: Choosing the Best Location for Smart Vending Machines!
The smart vending machine story is filled with innovation, convenience, and above all, endless possibilities. So, whether your consumers are at the airport, hanging with friends at the mall, walking in their neighbourhood, or at their college campus – OgmentO’s smart vending solutions will be their new best friends, providing access to the products they need, when they need them.
By embracing OgmentO’s unique SVMs, brands can maximise their reach and boost overall sales. Our innovative kiosks are the future of smart business. And when used strategically, they can help businesses grow at an exponential rate, outpacing their competition. Get ready for the technological revolution with us, where convenience meets profitability.