The Client – MAC Cosmetics
Founded in Toronto in 1984, the leading luxury color-cosmetics brand MAC currently sells in 120+ countries with an annual net revenue valued at $ 2.1 billion, in 2024. Catering to 60+ skin tones with one of the most extensive product catalogs, the company has established itself as a leader in color authority, inclusion, diversity and social responsibility for 40 years since its inception.
Endorsed by celebrities like Nicki Minaj, Rihanna, Myley Cyrus and more, this premium brand ranks among the Top 10 cosmetic companies, bringing sustainable indulgence for All Ages, All Races and All Genders.
The Requirement
CX and relationship featuring as the company’s top priorities, MAC envisioned innovation in the way aficionados engaged with the brand in the offline market. The idea was to be accessible to customers in places they frequented thereby, never missing out on their beauty staples even on the go. MAC further wanted an innovative roll-out that left no touch-points out of the brand’s reach.
The Solution – Mini Step For Max Resonance
Following top names like Sephora and Benefit Cosmetics, MAC unveiled its first-ever vending kiosk in 2018. Designed exclusively for travel-sized products, the Little MAC vending machine stocked everything from lipsticks, mascaras, foundations, eye shadows, lip balms, make-up wipes and more hand-bag must-haves.
This Vending Machine Was Filled with the ‘Little Mac Collection’
Positioned in strategized locations, the vending machines allowed easy product selection, simple payment methods and 24/7 accessibility, highlighting instant gratification for seamless brand interaction.
Initially a pop-up concept for London Fashion Week, MAC Global Senior Artist Dominic Skinner rolled out a teaser for fans in his Instagram post, asking if they would like to see more of these Kiosks in the future. The response was phenomenal.
The Outcome
A step forward in the realm of simple yet effective interaction, vending machines for MAC cosmetics opened portals to new frequencies of brand resonance. The impact of the kiosks was substantial, with
- Increased visibility among prospective customers
- Generating greater enthusiasm in trying different product segments
- Easy access to pocket sized luxury
- Minimization of brand switch and
- Relevant value addition to omnichannel presence
As per industry experts, MAC fans can expect more kiosks around their location in the forthcoming years with tech integrations like AR / VR for enhanced try-out experiences prior to purchase. It is something like an in-store experience outside the conventional store environment.
Are You A Cosmetic Retailer? We Can Do The Same For You
It’s a value addition for MAC; it can be a value addition for you too. If you are a cosmetic brand owner or retailer, our smart vending machines can help you drive your sales by accessing all prospective customer touchpoints effortlessly and affordably. Available in different capacities, our machines can stock an extensive range of cosmetic products of varied dimensions while allowing remote monitoring and reporting of minute-to-minute activities in an integrated dashboard.
For more information, connect with us at hello@ogmento.io or, speak with our experts at
