A large U.S. consumer goods retailer automated their processes, reducing invoice processing time from 10 minutes to 30 seconds and call handling time to 85 seconds, saving $2 million annually.
So why should you be left out? Here are five captivating reasons why using branded smart vending machines is the smartest move you’ll make this year.
5 Reasons How Smart Vending Machines Can Help Your D2C Business
Incorporating your D2C brand into everyday places through branded smart vending machines is a strategic move that can significantly enhance your market presence and form strong bonds with your desired audience. Let’s see why investing in branded smart vending machines can revolutionise your business strategy, exploring each point’s diverse advantages.
1. Enhanced Brand Visibility
Branded vending machines act as miniature billboards strategically placed in high-traffic areas such as shopping malls, airports, and office complexes. Take, for example, Samsung’s smart vending machines, which stand out in vivid colours in busy areas.
OgmentO’s smart vending machines boast a 32-inch wide screen, perfect for advertising at no extra cost. Businesses typically allocate 7-15% of their revenue to advertising. By leveraging OgmentO’s smart vending machines, you can maximise your ad budget, reaching customers effectively without overspending. It’s a savvy solution for smart marketing.
2. Engaging Customer Experience
Branded vending machines provide an interactive experience that goes beyond a typical transaction with the implementation of IoT in retail.
By incorporating touchscreen interfaces or gamification elements, you can engage customers in a fun and memorable way. Apple has taken advantage of this and pushed its minimalistic marketing to new levels.
Customers can start by customising their order or participating in a virtual game to win discounts, these interactive features create a positive association with your brand, fostering loyalty and word-of-mouth referrals.
Read More: The Benefits of Smart Vending Machines for D2C Brands
3. Expanded Market Reach
Branded vending machines provide flexibility in terms of placement, allowing you to tap into D2C retail trends.
From targeting specific demographics to testing new locations, these machines offer a cost-effective way to expand your market reach.
From busy urban centres to remote rural areas, you can deploy vending machines wherever there’s demand, maximising your brand’s exposure and sales potential.
4. Data-driven Insights
Branded vending machines are equipped with sensors and software that gather valuable data on consumer behaviour, including purchasing patterns, peak hours, and popular products. Many large-scale retailers are using this today.
By analysing this data, you gain actionable insights into your target audience’s preferences and habits, allowing you to fine-tune your marketing strategies and product offerings.
Starting from introducing new flavours or adjusting pricing strategies, data-driven decision-making empowers you to stay ahead of the competition.
5. Innovative Branding Opportunities
Branded vending machines offer endless opportunities for creative brand collaborations and partnerships. Nike has been actively taking advantage of this to boost its visibility in many areas.
Be it co-branding with complementary products or teaming up with influencers for promotional campaigns, these collaborations create buzz and excitement around your brand.
Leveraging the reach and influence of other brands or personalities can extend your brand’s reach and attract new customers.
Read More: Best Locations for Smart Vending Machines
How Smart Vending Machines Can Grow Your D2C Business?
Now that we have explored why you should invest in branded smart vending machines in the previous section, let’s see how these points contribute to the growth of your D2C business in the long run.
1. Constant Exposure, Lasting Impression
With your logo, colours, and messaging plastered, your brand receives constant exposure throughout the day.
This repeated exposure helps etch your brand into the minds of consumers, making it more likely for them to choose your products over competitors’.
Moreover, the unique experience of purchasing from a branded vending machine leaves a lasting impression, increasing the likelihood of repeat business.
2. Personalised Recommendations
Branded vending machines can use advanced algorithms, augmented reality, and data analytics to offer personalised product recommendations based on previous purchases or user preferences.
This tailored approach enhances the customer experience, making each interaction feel more personalised and relevant. By delivering precisely what customers want when they want it, you increase sales and strengthen brand trust.
3. 24/7 Accessibility
Unlike traditional retail stores with fixed operating hours, branded vending machines operate round the clock, catering to customers at any time of the day or night.
This unparalleled accessibility ensures that your products are available whenever and wherever consumers need them.
It can be a midnight snack craving or a last-minute purchase; your branded vending machine is there to fulfil their needs, strengthening brand loyalty in the process.
4. Real-time Performance Monitoring
With remote monitoring capabilities, you can track the performance of your branded vending machines in real-time, ensuring optimal functionality and inventory management.
You can promptly address any issues by receiving alerts for maintenance issues or low stock levels, minimising downtime, and maximising sales potential.
This proactive approach enhances the customer experience and boosts operational efficiency and profitability.
5. Seasonal and Limited Edition Offerings
Branded vending machines provide a platform for showcasing seasonal or limited edition products, creating a sense of urgency and exclusivity among consumers.
Whether holiday-themed snacks or exclusive merchandise, these limited-time offerings drive foot traffic and popularity around your brand. By capitalising on the fear of missing out (FOMO), you can create hype and anticipation, driving sales and brand engagement.
Elevate Your Brand with Branded Smart Vending Machines
Investing in branded vending machines offers a myriad of benefits, from enhanced brand visibility and customer engagement to expanded market reach and data-driven insights.
Using branding and technology, you can transform these machines into valuable assets that drive sales, strengthen brand loyalty, and propel your business to new heights.
So why wait? Take the plunge and reap the rewards of branded vending machines today. Experience the power of OgmentO and revolutionise your marketing strategy. Contact us now to learn how our innovative solutions can help you maximise brand visibility, engage customers, and drive sales through branded vending machines.
