How Retail Kiosks Are Reinventing Black Friday for D2C Brands
28th November is knocking at the door, and the Black Friday shopping frenzy is expected to peak with an estimated sale of USD 74.4 Billion, globally; which is up by 5% from 2023. What may go missing though, are the long queues and mind-boggling crowds, that flocked in to physical stores for the door buster […]
How Smart Vending Machines Can Elevate D2C Brands’ Experiential Marketing
The next frontier of D2C brand marketing isn’t on your screen; it’s glowing beside you, at locations you frequent. Digital fatigue is real, and a larger percentage of GenZs and millennials are seeking out a perfect balance between digital and physical shopping realms, focusing primarily on ‘experiential’ over mere transactions. Statistics show that 91% customers […]
Festive Gifting in Beauty: How D2C Brands Can Win Big
The festive season is all about lights and laughter; joy and togetherness. What it’s also about is that glow on your skin and the dazzle on your visage. This is why beauty and skincare brands experience their biggest surge in sales all the way from Diwali to Christmas, especially for gifting, which has transcended into […]
How Gen Z Is Redefining Beauty with Affordable Luxury Brands
In a world shaped by iPhones, Google, and social revolutions, a new generation emerged with bold opinions and a sharper sense of identity. Gen Z (born 1997–2012) didn’t just grow up with the internet—they shaped it. And now, they’re reshaping beauty retail. This generation has redefined what luxury means. Unlike previous generations who equated prestige […]
The Digital Glow-Up: How Urban Decay Reinvented Its Retail Experience Online
With product names like Naked, Audacious, and Obsessed, Urban Decay has always stood for fearless beauty. Since its launch in 1996, the brand has become a cult favourite for makeup lovers who rejected the ordinary—embracing bold colours, edgy campaigns, and unapologetic self-expression. For years, this identity thrived in physical retail. From flagship stores to prime […]
The Digital Glow-Up: How Beauty Brands Are Winning in the Online Space
What was once defined by glossy counters at department stores is now ruled by direct-to-consumer (D2C) websites, social media feeds and AI-powered beauty tools. With the rise of the influencer economy, poised to reach $500 billion by 2027, and online-first consumer behaviour generating incredible engagement, beauty brands online have flourished over the past decade, embracing […]
How Essie Is Bringing Nail Color to Airports via Smart Vending Kiosks
With approximately 115000 commercial aircrafts taking flight every single day, carrying 10million to 22million passengers globally, the terminals have now transformed into high potential retail zones, where affluence converges with ample waiting times resulting in dopamine-dipped impulse purchases. Essie, the USA based global nail polish giant, identified the budding trend of on-the-go beauty solutions, and […]
Beauty That Pops – How Pop-Ups Are Changing The Cosmetics’ Game
Limited time, limited space,A perfect find, in a fleeting race;In beauty’s rush, never falling behind,Pop-up moments; retail redefined… (Anonymous) In an era where retail is all about instant and in-depth experience, beauty brands are deflecting from conventional static storefronts to something more fluid, captivating and dynamic. Popularized as pop-up shops, these temporary spaces aren’t just […]
The Rise of Experiential Retail: Why Pop-Ups Are the Future of Shopping
The Rise of Experiential Retail – The Drift from Browsing to Belonging ‘Retail isn’t about convenience anymore; it is about how it makes you feel…’ Consumers today, expect more than just ‘products’. With every retail interaction, they want stories, emotions and moments that live in their memories and dazzle in social media. These rising expectations […]
How Huda Beauty Vending Machines Are Revolutionizing On-the-Go Glam
For modern beauty consumers who need to be social media-ready even on the go, the demand for quick and high-quality touch-ups or on-the-spot makeovers has never been higher. What was once perceived as a luxury has now taken a transformative leap to become a necessity. This changing consumer behaviour has paved the way for beauty […]