OgmentO

10 Biggest Retail Industry Trends & Innovations to Watch in 2026

Retail Isn’t Changing Slowly Anymore; It’s Sprinting Let’s be honest.If you’re in retail right now, you can feel it; things aren’t evolving gradually anymore. They’re literally sprinting ahead. Your customers expect more. They want brands that get them, show up where it matters, and create experiences worth talking about. Your operations can’t afford waste. You […]

The Omnichannel Edge: How Brands Are Connecting Stores and Screens This Holiday Season

The Omnichannel Revolution in Holiday Retail Spending hours in checkout lines, elbowing through a crowd thronging in aisles and the horror of your favourite products selling out before you can even reach them; the woes of single-channel promotions are thankfully walking themselves out of trend, in 2025.  Today, customers aren’t choosing between stores or websites […]

The Future of Pop-Up Retail: What’s Coming in 2026

Pop-Up Retail’s Evolution and Its 2026 Outlook Pop-up retail has experienced explosive growth ever since the pandemic, evolving from weekend mall kiosks to full-blown data-driven, tech-fueled brand activations. With market size expected to reach USD 95 billion by the end of this year, what was once a way for brands to test markets has now […]

How Retail Kiosks Are Reinventing Black Friday for D2C Brands

28th November is knocking at the door, and the Black Friday shopping frenzy is expected to peak with an estimated sale of USD 74.4 Billion, globally; which is up by 5% from 2023. What may go missing though, are the long queues and mind-boggling crowds, that flocked in to physical stores for the door buster […]

How Smart Vending Machines Can Elevate D2C Brands’ Experiential Marketing

The next frontier of D2C brand marketing isn’t on your screen; it’s glowing beside you, at locations you frequent. Digital fatigue is real, and a larger percentage of GenZs and millennials are seeking out a perfect balance between digital and physical shopping realms, focusing primarily on ‘experiential’ over mere transactions. Statistics show that 91% customers […]

Festive Gifting in Beauty: How D2C Brands Can Win Big

The festive season is all about lights and laughter; joy and togetherness. What it’s also about is that glow on your skin and the dazzle on your visage. This is why beauty and skincare brands experience their biggest surge in sales all the way from Diwali to Christmas, especially for gifting, which has transcended into […]

How Gen Z Is Redefining Beauty with Affordable Luxury Brands

In a world shaped by iPhones, Google, and social revolutions, a new generation emerged with bold opinions and a sharper sense of identity. Gen Z (born 1997–2012) didn’t just grow up with the internet—they shaped it. And now, they’re reshaping beauty retail. This generation has redefined what luxury means. Unlike previous generations who equated prestige […]

The Digital Glow-Up: How Urban Decay Reinvented Its Retail Experience Online

With product names like Naked, Audacious, and Obsessed, Urban Decay has always stood for fearless beauty. Since its launch in 1996, the brand has become a cult favourite for makeup lovers who rejected the ordinary—embracing bold colours, edgy campaigns, and unapologetic self-expression. For years, this identity thrived in physical retail. From flagship stores to prime […]

The Digital Glow-Up: How Beauty Brands Are Winning in the Online Space

What was once defined by glossy counters at department stores is now ruled by direct-to-consumer (D2C) websites, social media feeds and AI-powered beauty tools. With the rise of the influencer economy, poised to reach $500 billion by 2027, and online-first consumer behaviour generating incredible engagement, beauty brands online have flourished over the past decade, embracing […]

How Essie Is Bringing Nail Color to Airports via Smart Vending Kiosks

With approximately 115000 commercial aircrafts taking flight every single day, carrying 10million to 22million passengers globally, the terminals have now transformed into high potential retail zones, where affluence converges with ample waiting times resulting in dopamine-dipped impulse purchases.  Essie, the USA based global nail polish giant, identified the budding trend of on-the-go beauty solutions, and […]