How to Turn “Floating” Customers Into Loyal Ones for Your D2C Brand?
Have you ever wondered how to turn those elusive customers who effortlessly shift from one brand to another into loyal advocates for your D2C brand in the thriving Indian retail landscape? In a rapidly evolving market where consumer purchasing, power and digital advancements are reshaping the retail sector, understanding customer loyalty dynamics and implementing effective […]
The Importance of Omnichannel Consistency for D2C Brands
Thriving in the fiercely competitive landscape of Direct-to-Consumer (D2C) brands necessitates a distinctive approach. To meet and exceed customer expectations, providing a consistent brand experience across all channels is crucial. According to an article by the Indian Retailer, the D2C market in India was valued at $55 billion last year, with a projected growth rate […]
Retail Automation: Adapting to Changing Consumer Behaviors
Undeniable changes are reshaping the landscape of our lives, including our communication methods and shopping habits. In today’s fast-paced world, where the current generation wields significant purchasing power, it becomes increasingly important to question whether Indian retailers are willing to meet consumers’ ever-changing demands. As a crucial strategy, the adoption of retail automation becomes urgent. […]
What Does India’s Gen Z Expect From D2C Brands in 2024?
As the largest consumer demographic in 2023, Gen Z in India, the digitally savvy generation, wields immense buying power and reshapes the retail technology landscape. Direct-to-Consumer (D2C) brands have gained significant traction, revolutionizing the product market as this generation comes of age. In fact, according to an article by the Economic Times, over two-thirds (68 […]