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Gen Z Holiday Marketing Trends 2026: Key Shifts and How Brands Should Respond  

Why Gen Z Is Redefining Holiday Marketing in 2026 Imagine planning your holiday campaign the same way you did three years ago. Big discounts. Glossy ads. Influencer posts that look like commercials. Now imagine showing that to Gen Z in 2026. They’d scroll past it in seconds. Here’s the truth; Gen Z now holds serious […]

How Kate iCon Box Is Redefining Customer Experience and Loyalty in 2026

The New Era of Experiential Retail Not so long ago, retail purchases were a privilege. Following shifts in consumer behaviour, it soon became a necessity and now, at the brink of 2026, it is an experiential convenience.  Retail in 2026 is defined by customers no longer judging brands just on product quality and price. Instead, […]

How The Body Shop Redefined Beauty Retail with AI and Personalization

Inside the brand’s tech-driven transformation of customer experience The AI-driven beauty personalization and cosmetics market is racing to touch USD 9.19 billion by 2029, growing at a 20.4% CAGR. Statistics speak, this tech-intelligence-backed endeavour has increased customer satisfaction by 40% (Ref).  This clearly underlines why brands are evolving from one-size-fits-all sale processes to hyper-relevant experiences […]

Elizabeth Arden’s Smart Vending Experience: The Future of On-the-Go Beauty

Pioneers of the iconic Red Door Salon in 1910, Elizabeth Arden’s 120+ years of venerable market presence is dotted with exemplary explorations and innovations in the world of affordable luxury. The brand is widely recognized for consistently balancing their rich heritage with beauty tech innovation to fuel a forward-looking approach to skincare and cosmetics.  In […]

How Clinique Leveraged Digital Campaigns to Drive Global Engagement

Clinique, a globally renowned skincare and cosmetics brand under Estée Lauder Companies, has long been a symbol of science-backed beauty and dermatologist-tested innovation. This Luxe cosmetic brand that was launched in 1968 by Evelyn Lauder, currently boasts an impactful presence in 135+ countries and a market share of over USD250million (as on 2023), and counting. […]

How New D2C Brands Can Leverage Unified Data for Retail Success

They research online, compare on mobile, and often complete their purchase in-store or, sometimes, the other way round. But shoppers of the 2020s no longer adhere to a single-channel sales funnel. Novel, as they are, these omnichannel customer journeys have opened new horizons for brands to create comprehensive and ever more experiential interactions with customers, […]

How Gen AI Is Transforming Retail Beauty – Personalization, Predictive Trends & Customer Experience in 2025

The retail beauty industry always evolves alongside culture, creativity, consumer behaviour and expectations. The 21st century, though, has ushered a new force into the equation, Artificial Intelligence (AI); a breakthrough in cognitive technology, reshaping not just how products are sold, but how beauty itself is understood and delivered to create lasting impressions.  Just when the […]