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How Clinique Leveraged Digital Campaigns to Drive Global Engagement

Clinique, a globally renowned skincare and cosmetics brand under Estée Lauder Companies, has long been a symbol of science-backed beauty and dermatologist-tested innovation. This Luxe cosmetic brand that was launched in 1968 by Evelyn Lauder, currently boasts an impactful presence in 135+ countries and a market share of over USD250million (as on 2023), and counting. […]

How New D2C Brands Can Leverage Unified Data for Retail Success

They research online, compare on mobile, and often complete their purchase in-store or, sometimes, the other way round. But shoppers of the 2020s no longer adhere to a single-channel sales funnel. Novel, as they are, these omnichannel customer journeys have opened new horizons for brands to create comprehensive and ever more experiential interactions with customers, […]

How Gen AI Is Transforming Retail Beauty – Personalization, Predictive Trends & Customer Experience in 2025

The retail beauty industry always evolves alongside culture, creativity, consumer behaviour and expectations. The 21st century, though, has ushered a new force into the equation, Artificial Intelligence (AI); a breakthrough in cognitive technology, reshaping not just how products are sold, but how beauty itself is understood and delivered to create lasting impressions.  Just when the […]

The Beauty of Click-and-Collect: L’Occitane’s Omnichannel Strategy in Action

With consumers expecting seamless, flexible shopping journeys that are consistent across all platforms, brands are reimagining retail touchpoints that cater to both online convenience and in-store charm.  In 2015, as omnichannel strategies gained momentum, actual data statistics revealed that brands with a functional omnichannel presence retained 89% of their customers, which was a near impossibility […]

Cosmetic Kiosks & Mini Stores: The New Micro-Retail Trend

Retail, once dominated by expansive brick-and-mortar out-lets and department chains, is now, metamorphosing into a petite and surprisingly effective avatar. Beauty retail kiosks and mini pop-ups are thus, the new norm in the beauty industry signifying a micro-retail trend that prioritizes agility, engagement, experience and innovation. As per statistics, the D2C cosmetic brand kiosks market […]

Inside Uniqlo’s Smart Kiosk Rollout at Airports: Fashion ‘To Go’

In an age where convenience is king and instant gratification rules consumer experiences, Uniqlo has found an innovative way to deliver fashion on-the-go through smart apparel vending machines at the fastest-moving transit hubs, i.e. airports. Ranked among the growth leaders in the world of global fashion and with a brand value of $21.6million, Uniqlo is […]

The Future of Smart Vending: Trends to Watch in 2025

Think vending machines are old-school? Think again. These kiosks in 2025 are not just smart; they’re intuitive, predictive and downright futuristic. Powered by cutting-edge technology, these AI vending machines know what you want, when you want and how to get it to you easily and safely. This isn’t just retail convenience; it is an intelligent, […]