The Client – Xiaomi
China-based tech-device and consumer electronics company Xiaomi, with a net worth of $96.08bn, (as of 17/12/2024) is currently the world’s no.2 smartphone brand, overtaking Apple earlier this year.
Driven by the motto of ‘Innovation for Everyone’, Xiaomi believes in offering *‘good quality products at honest prices’ so that the benefits of mobile technology can permeate among the masses without costing a fortune.
Currently popular in over 100 markets across the globe, Xiaomi features among the leading smartphone brands in 54+ markets and ranks as no.1 in 12+ markets worldwide, including India, where the company has retained its position among the top 2, until the 3rd Quarter of 2024.
The Requirement – Indian Market
Shifting positions between the 1st and 3rd among potent rivals like Samsung and Vivo, Xiaomi envisioned tapping the off-line market more effectively with the advantage of positioning and availability.
Xiaomi wanted to capture prospective buyers’ interest in places with maximum footfall followed by a simple and straightforward purchase method.
Xiaomi further expected to access target markets for accelerated sales growthand cut overhead costs and other inefficiencies in the process to make the endeavor economical and effortless for the company as well as Mi-Fans globally.
The Solution – Inventive Kiosks
In 2019, Xiaomi lived up to its commitment to innovation by launching the Mi Express Kiosk, a groundbreaking vending machine that dispensed Mi smartphones and accessories just like food and beverages.
A spot-on solution to the requirement of tapping the off-line market through positioning and easy availability, the kiosks were intelligently designed for seamless self-service purchases offering
- Product information and selection through digitized screens
- Integration with all forms of payment methods
- Simplified billing and,
- Easy access to support, if required
The kiosks, in varying capacities, were positioned in prime footfall locations like metro stations, tech parks, shopping malls, airports etc. making the brand more visible and more accessible than before.
The Outcome
A pioneering step towards retail automation, Mi Express Kiosks enabled Xiaomi to win greater attention and trust from a larger section of Indian smartphone enthusiasts in the affordable and mid-range product lines.
The company could successfully tap into untapped markets of potential conversions resulting in higher sales generation at significantly lesser overhead costs and inefficiencies.
Xiaomi Mi Express Kiosk – Vending Machine For Smartphones
The vending machines continue to count as a major brand USP positioning the company in a competitive lead in the bustling Indian market.
We Can Do The Same For You
Xiaomi could; so can you. If you are a retail company endeavoring to maximize sales without adding to costs or inefficiencies, we can create the best-fit vending machines to suit your products. From cosmetics, tech products and accessories to pharmaceuticals, we can customize our smart vending machines to align with your business vision and goals.
For more details, connect with us at hello@ogmento.io or, speak with our experts at , +91 98990 18464
