Case Study
Oriflame Brings Instant Product Access to Sales Centre with Smart Vending Machine
The
Challenge
Oriflame was looking for a scalable offline retail solution that could operate independently within its existing sales network. The objective was to allow customers not only to discover new products but also to purchase them instantly—without relying on manual processes or staff support.
Key challenges included:
- Lack of real-time purchase options at sales centres.
- Limited product access outside operating hours.
- High dependency on manpower for fulfilment.
- Need for a seamless, tech-enabled buying experience.
- Desire to modernise brand engagement in physical locations.
- Requirement for a compact, low-maintenance digital solution.
Our
Solution
End-to-End Smart Retail.
OgmentO delivered the end-to-end vending machine hardware and software solution, powered a fully branded unit, deployed at one of Oriflame’s sales centres in Delhi. The machine enabled customers to browse, engage with content, and complete purchases independently.
Features Delivered:
- Touchscreen vending machine showcasing beauty and wellness products.
- Integrated video banners and product visuals to support SKU discovery.
- Multiple contactless payment options for secure, frictionless checkout.
- Real-time inventory monitoring and a remote dashboard to track metrics.
Execution
OgmentO managed the physical deployment, customisation, and content setup.
The user interface was tailored to align with Oriflame’s product launch strategy.
Software enabled real-time content control and transaction management.
The machine was installed as a pilot at a high-footfall centre in Delhi.
Results
A Modern, Scalable Retail Experience.
Increased Accessibility
Enabled 24/7 product access, even outside traditional working hours.
Operational Efficiency
Reduced staff involvement in product display and fulfilment, improving consistency.
Customer Engagement
Created buzz and encouraged users to engage with the brand in a new, seamless way.
Scalability
The pilot model serves as a replicable framework for expansion into other high-traffic locations.
Brand Feedback
“This helped us bring convenience and immediacy to our physical locations. Customers could experience the product, engage with the content, and complete their purchase—all in one place.”— Oriflame
Want to See How It Can Work for Your Brand?
Let’s talk about bringing phygital engagement to your stores, centers, or events.
Reach out to us at hello@ogmento.io
